The landing page was designed with the primary goal of converting visitors into qualified leads. We designed a clean and intuitive interface that gives users a clear overview of the services offered by Paolo Berlani. Each element was designed to guide the visitor to the desired action, with an emphasis on ease of use and accessibility.
The logo combines confidence and dynamism in the world of finance. Tones of blue evoke professionalism and confidence, while the ascending arrow symbolizes growth and prosperity in financial markets. The minimalist yet curated design ensures a strong presence in every medium, from social media to print.
To provide a full digital presence, we developed a detailed strategy for social activities on Instagram and Facebook. Our graphics were designed to maintain consistency with the Paolo Berlani brand identity, ensuring a recognisable and professional appearance on both platforms. The content strategy was designed to offer informative and relevant content to Berlani's audience, with the aim of creating engagement and interaction.